Intrua Financial LLC (Houston)

Name: Intrua Financial LLC
Address: 3737 Buffalo Speedway, Houston, TX, 77098
Telephone: 713-355-9910

Intrua Financial LLC is a large advisory firm based in Houston. It manages $542.98 million of regulatory assets for 2,107 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of Alabama, California, Florida, and 11 other states.

Intrua Financial provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and wrap fee program. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Intrua Financial: assets under management

The assets under management (AUM) of Intrua Financial LLC is $542.98 million. The firm's AUM has grown by 413% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $494.66 million in discretionary accounts and $48.31 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $280.58 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $140.44 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 78% of the total AUM. The second-largest asset type is exchange traded securities, which make up 10% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Intrua Financial LLC for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and commissions. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Intrua Financial serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Intrua Financial is individuals with 1,977 clients and $294.78 million of assets under management. Among the 9 most similar advisory firms, Intrua Financial has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $542.98 million for 2,106 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Intrua Financial doesn't advise any private funds.

Careers at Intrua Financial LLC

The company employs 30 people that are either part- or full-time employees. 70 percent of the employees work as investment advisers or researchers. 27 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Andrew Clifton Keller	Managing principal and chief compliance officer	1 Jan 2007	75% - 100%	4682790
Christopher Aaron Merla	Chief operations officer	1 Mar 2015	Other	4790661

Based in Houston

The principal office where Intrua Financial LLC performs its advisory services is located at 3737 Buffalo Speedway, Houston, TX 77098, which is also the mailing address of the firm. An additional office of the firm is in Austin, TX. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 713-355-9910 or by fax 713-355-1910. The normal business hours are by appointment only on Monday - Friday. You can find more information about the New York firm at intrua.com.