Catalyst Financial Planning & Investment Management, Inc. (Oakland)


Catalyst Financial Planning & Investment Management, Inc. is a large advisory firm based in Oakland. It manages $101.96 million of regulatory assets for 61 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of California.

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Catalyst Financial Planning & Investment Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Catalyst Financial Planning & Investment Management: assets under management

The assets under management (AUM) of Catalyst Financial Planning & Investment Management, Inc. is $101.96 million. The firm's AUM has gone down by -19% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $52.39 million in discretionary accounts and $49.57 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.46 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.98 million.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Catalyst Financial Planning & Investment Management, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Catalyst Financial Planning & Investment Management, Inc.

Madelyn Mallory Oconnell has been acting as President since 1 Aug 1996. Madelyn Mallory joined the executive team most recently as the President.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Madelyn Mallory Oconnell President 1 Aug 1996 75% - 100% 1241540
Madelyn Mallory President 1 Aug 1996 75% - 100% 1241540
Madelyn Arleen Mallory President 1 Aug 1996 75% - 100% 1241540

Based in Oakland

The principal office where Catalyst Financial Planning & Investment Management, Inc. performs its advisory services is located at 5655 College Avenue, Suite 250, Oakland, CA 94618, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 510-547-5711 or by fax 510-420-1778. The normal business hours are 8:00 am to 5:00 pm. on Monday - Friday. You can find more information about the New York firm at www.catalystim.com.