Strauss Financial Group, Inc. (Birmingham)

Name: Strauss Financial Group, Inc.
Address: 2201 Cahaba Valley Drive, Birmingham, AL, 35242
Telephone: 205-967-9595

Strauss Financial Group, Inc. is a large advisory firm based in Birmingham. It manages $124 million of regulatory assets for 285 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Alabama, Georgia, and Texas.

Strauss Financial Group provides financial planning services, portfolio management for individuals and small businesses, and wealth advisory services regarding non-security assets. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Strauss Financial Group: assets under management

The assets under management (AUM) of Strauss Financial Group, Inc. is $124 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 176% since the beginning of its operation, and $1.13 million of the total AUM is attributable to clients outside of the United States.

The firm manages $124 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $435.09 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 52% of the total AUM. The second-largest asset type is exchange traded securities, which make up 30% of the firm’s portfolio. Investments in cash and cash equivalents form 12% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Strauss Financial Group, Inc. for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Heidi Beach Strauss serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Heidi Beach Strauss is high net worth individuals with 185 clients and $86 million of assets under management. Among the 8 most similar advisory firms, Strauss Financial Group has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $99.7 million for 254 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Strauss Financial Group doesn't advise any private funds.

Careers at Strauss Financial Group, Inc.

The company employs 8 people that are either part- or full-time employees. 63 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Heidi Beach Strauss has been acting as President since 1 May 1988. John Walter Strauss joined the executive team most recently as the Vice President.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Heidi Beach Strauss	President/chief compliance officer	1 May 1988	50% - 75%	1257403
John Walter Strauss	Vice president	1 May 1988	50% - 75%	734420

Based in Birmingham

The principal office where Strauss Financial Group, Inc. performs its advisory services is located at 2201 Cahaba Valley Drive, Birmingham, AL 35242, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 205-967-9595 or by fax 205-967-9114. The normal business hours are 8:00 a.m. to 4:30 p.m. on Monday - Friday. You can find more information about the New York firm at straussfinancial.com.