Key Financial, Inc. (West Chester)

Name: Key Financial, Inc.
Address: 1045 A Andrew Drive, West Chester, PA, 19380
Telephone: 610-429-9050

Key Financial, Inc. is a large advisory firm based in West Chester. It manages $970.56 million of regulatory assets for 4,219 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Delaware, Florida, Maryland, and 7 other states.

Key Financial provides financial planning services, portfolio management for individuals and small businesses, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Key Financial: assets under management

The assets under management (AUM) of Key Financial, Inc. is $970.56 million. The firm's AUM has grown by 76% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $704.56 million in discretionary accounts and $266 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $326.19 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $129.19 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 81% of the total AUM. The second-largest asset type is exchange traded securities, which make up 15% of the firm’s portfolio. Investments in cash and cash equivalents form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Key Financial, Inc. for their services and products based on a percentage of assets under management, fixed fees, and commissions. Commissions are paid and earned by the adviser when a trade or a sales of an investment is made. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Key Financial serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Key Financial is high net worth individuals with 532 clients and $793.1 million of assets under management. Among the 7 most similar advisory firms, Key Financial has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $967 million for 1,706 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Key Financial doesn't advise any private funds.

Careers at Key Financial, Inc.

The company employs 22 people that are either part- or full-time employees. 27 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Patricia Clark Brennan	President and cco	1 Jan 1997	75% - 100%	1454607

Based in West Chester

The principal office where Key Financial, Inc. performs its advisory services is located at 1045 A Andrew Drive, West Chester, PA 19380, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 610-429-9050 or by fax 610-429-9279. The normal business hours are 9:00 a.m.-5:00 p.m. on Monday - Friday. You can find more information about the New York firm at keyfinancialinc.com.