Goldrock Asset Management, L.P. (New York)


Goldrock Asset Management, L.P. is a large advisory firm based in New York. It manages $44 million of regulatory assets for 3 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdictions of California and New York.

Goldrock Asset Management provides pension consulting services and market timing services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Goldrock Asset Management: assets under management

The assets under management (AUM) of Goldrock Asset Management, L.P. is $44 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 18% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $44 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $14.67 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Goldrock Asset Management, L.P. for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Goldrock Asset Management, L.P.

Mark Steven Ostroff has been acting as President since 1 Mar 2007. Stephen M Merkel joined the executive team most recently as the Executive Managing Director, General Counsel And Secretary.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Thomas Michael Balas Chief financial officer 1 Mar 2007 Other 2903336
Andrew Craig Wels Senior counsel, chief compliance officer and secretary 1 Mar 2007 Other 1970864
Mark Steven Ostroff President 1 Mar 2007 Other 1435628
Brian M Reich Director of hedge fund research 1 Mar 2007 Other 4853429
Stefan Gunnar Magnusson Director, global risk management 1 Mar 2007 Other 2122995
L.P. Cantor Fitzgerald Asset Management Limited partner 1 Mar 2007 75% - 100% 20-8597597
Llc Cantor Fitzgerald Asset Management Holdings General partner 1 Mar 2007 Other 13-3680189
Ronald Frank Getto Managing director 1 Mar 2007 Other 1558084
Stephen M Merkel Executive managing director, general counsel and secretary 1 Oct 2007 Other 2366318

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Howard William Lutnick Shareholder 1 Aug 1992 75% - 100% 1157026
Inc. Cf Group Management Managing general partner 1 Sep 1992 Other 13-3679422
L.P. Cantor Fitzgerald Sole member 1 Mar 2007 75% - 100% 13-3680189

Based in New York

The principal office where Goldrock Asset Management, L.P. performs its advisory services is located at 499 Park Avenue, New York, NY 10022, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-294-7900 or by fax 212-294-7950. The normal business hours are 9:00 am to 5:30 pm on Monday - Friday.