Venable Park Investment Counsel Inc. (Barrie, Ontario)

Name: Venable Park Investment Counsel Inc.
Address: 33 Clapperton St.,, Barrie, Ontario, L4 M 3 E6
Telephone: 705-792-3991

Venable Park Investment Counsel Inc. is a large advisory firm based in Barrie, Ontario. It manages $93.5 million of regulatory assets for 278 client accounts. It has been registered with the SEC as an adviser since 2010.

Venable Park Investment Counsel provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Venable Park Investment Counsel: assets under management

The assets under management (AUM) of Venable Park Investment Counsel Inc. is $93.5 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -28% since the beginning of its operation, and $91.5 million of the total AUM is attributable to clients outside of the United States.

The firm manages $93.5 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $336.33 thousand each.

Investments

The firm invests in cash and cash equivalents the most. They account for 47% of the total AUM. The second-largest asset type is other assets, which make up 34% of the firm’s portfolio. Investments in exchange traded securities form 12% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Venable Park Investment Counsel Inc. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Venable Park Investment Counsel serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Venable Park Investment Counsel is high net worth individuals with 108 clients and $90 million of assets under management. Among the 7 most similar advisory firms, Venable Park Investment Counsel has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $93.5 million for 131 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 97% of the firm’s clients are foreign persons or businesses.

Venable Park Investment Counsel doesn't advise any private funds.

Careers at Venable Park Investment Counsel Inc.

The company employs 5 people that are either part- or full-time employees. 40 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Cory Louis Venable	Vice president	1 Mar 2003	50% - 75%	5747860
Danielle Kathleen Park	President, chief compliance officer	1 Mar 2003	50% - 75%	5747858

Based in Barrie, Ontario

The principal office where Venable Park Investment Counsel Inc. performs its advisory services is located at 33 Clapperton St.,, Barrie, Ontario, L4 M 3 E6, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number 705-792-3991 or by fax 705-792-3992. The normal business hours are 830am to 430pm est on Monday - Friday. You can find more information about the New York firm at venablepark.com.