Bison Capital Asset Management, LLC (Santa Monica)


Bison Capital Asset Management, LLC is a large advisory firm based in Santa Monica. It manages $610.36 million of regulatory assets for 6 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of California and New York.

Bison Capital Asset Management provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Bison Capital Asset Management: assets under management

The assets under management (AUM) of Bison Capital Asset Management, LLC is $610.36 million. The firm's AUM has grown by 167% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $559.1 million in discretionary accounts and $51.26 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $139.78 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $25.63 million.
Bison Capital Asset Management has custody of $610.36 million in cash and securities for 6 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Bison Capital Asset Management, LLC for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Bison Capital Asset Management serves?

The only and largest group of clients of Bison Capital Asset Management is pooled investment vehicles with 6 clients and $610.36 million of assets under management. Among the 9 most similar advisory firms, Bison Capital Asset Management has the 2nd highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $610.36 million for 6 clients. None of the firm’s clients are foreign persons or businesses.

Bison Capital Asset Management also advises several private funds. Namely, six private equity funds. The minimum investment commitment required of non-related persons is $5,000,000 for each fund.

Careers at Bison Capital Asset Management, LLC

The company employs 11 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Douglas B. Trussler Managing member 1 Jan 2003 Other 4792486
Yee Ping Chu Managing member 1 Jun 2005 Other 2931295
Peter Scott Macdonald Managing member 1 Jan 2009 Other 1864364
Lou Nissen Caballero Managing member 1 Jun 2010 Other 3007986
Andreas Todd Hildebrand Managing member 1 Sep 2013 Other 5547111
Richard Allen Herdegen Chief compliance officer 1 Mar 2014 Other 6317795

Based in Santa Monica

The principal office where Bison Capital Asset Management, LLC performs its advisory services is located at 233 Wilshire Blvd., Santa Monica, CA 90401 1250, which is also the mailing address of the firm. An additional office of the firm is in New York, NY. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (310) 260-6572 or by fax (310) 260-6576. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at bisoncapital.com/.